How Modeling Agencies Work

If you are to take on the career as a model, it is essential for you to understand and know how modeling agencies work. After that, you will be able to enjoy all the services that agencies have in store for you. Basically, all modeling agencies employ staff members that have assignments and certain responsibilities. In order to avoid inconvenience for everyone in the agency, it is extremely advisable for you to know who these people are and what their assigned tasks are.

The Booker

The booker is also known as the agent or manager. The booker is the one who is in charge of your career. If you are a newbie, he will let you meet people whom you will be working with. An example of these important people are photographers who will help you decide which photo stands out on each shoot. To put it simply, the booker is focused on marketing models like you.

If you are not new in the business, the booker will be the one to choose which client you should work for. He is also in charge of your schedule and daily activities. A client will call the booker directly whenever they are interested in working together with you.

On special occasions, the booker is not limited to work-related matters. He can also assist you in personal matters like choosing and meeting with your personal trainers, doctors, and nutritionists. Aside from that, he can also deal with a few private matters such as deciding which property to choose. With his experience, he can also refer you to lawyers and accountants to make sure that nothing comes in the way of your success.

Major Booking Departments

The New Faces Department

This is the first stop for the new recruits like you. This department is in charge of training and turning newbies into professional models. They will handle your first-ever job as well. The members of this department may look familiar that is mainly because they are also the ones who meet with aspiring models during the agency’s open calls.

The Model Management Department

After the new face department, this is the next destination. The main responsibility of the model management department is to ensure that you have a well-balanced modeling career. They will be the one to choose the types of clients you will be working on too.

The Supermodel Department

As the name of the department suggests, they are the ones taking care of the models who managed to become supermodels and celebrities. After reaching your multimillion-dollar status, this department will handle everything for you. They will take care of outside modeling projects like filming exercise videos and TV shows as well as posing for calendar covers.

The Catalog and Advertising Department

Catalog and advertising jobs are the main assignment of this department. Most of the time, models who currently have no booking or scheduled projects to attend to are often called for this kind of modeling job.

The Runway Department

The runway department is basically the one who handles, books, and schedules models who will walk the glamorous runway. Part of their job is to organize boutique showings, trunk show, and fittings for all the models the agency handles.

The Television and Commercial Department

When a model is offered a TV booking, the television and commercial department is the one who takes care of it. They work with outside agencies and handles guest appearances and TV shows for the models.

Other Departments

Accounting Department

Anything that is related to money, both incoming and outgoing, is handled by the accounting department. After getting a job, you will then be asked to sign a voucher which serves as an acknowledgement of your pending work. Once you finish your job, the voucher is then ┬áhanded to the accounting department. Included in the voucher is your fee as well as your agents’.

Promotions and Publicity

This team is primarily responsible for promoting the name and the image of the entire agency. They arrange charity events so the models of the agency can get exposure. Press inquiries about the whole agency is also their responsibility.


The president and vice president of the agency as well as the department directors make up the administration. In short, they are the ones who run the whole agency. They organize the future of the agency and find solutions to any issue that may arise.

Having knowledge over who takes responsibility on things is not just an advantage for you. It would be best to know if you really are in safe hands since you are placing your modeling career in the hands of modeling agencies.